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Research consistently shows that product-plus-support outperforms product alone

Martinez said she tried to quit smoking on her own last year after her grandson was born, but it only lasted two days because its something thats hard to do, she said

footnote 12 As a result, vaping products above 20 mg/mL nicotine (a majority of which contained nicotine salts) quickly took a dominant market position, capturing 62% of the domestic market by value of nicotine-containing vaping substances in 2019

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